08 Aug 2013 | Maximilian Martin | Sustainability
Companies will continue to assume their social responsibility (CSR), but in a different way. The starting point will no longer be the idea to give something back to society beyond what is legally required: in addition to “social responsibility,” the focus will shift to “social opportunities.”
In particular, there are four major trends presenting opportunities for new sustainable value creation:
The potential outcome of this paradigm shift in our understanding of CSR is far more ambitious than the traditional goals of CSR – more ambitious in terms of scale, social impact, the goal to achieve financial return, and the leverage potential for both business and society.
You can find the 24-page report “CSR’s New Deal: A Blueprint for Your First Hundred Days in the World of Impact Economy” (Impact Economy Working Papers Vol. 3) on the Social Science Research Network. There is also a Russian and a Spanish version available.